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Social Media Partnership Proposal

You Already Want Social. This Is The Method That Makes It Pay Off.

No need to sell you on social. What matters is the system behind it. Here is the method, why the price is a steal, and what it produces when we stay consistent.

See the pricing & strategy
Prepared forLamond Brown, Owner
BusinessPro Wash Auto Spa
Investment$500 per month
The method

Most Car Washes Post Cars. We Run A System.

You are already sold on social. The difference is the method. Most car washes just post cars and hope. We run a system built to get Pro Wash discovered, remembered, and chosen.

Most car washes

Just Post The Cars

Photos of clean cars and the occasional promotion. It blends in and gets scrolled past.

  • Post clean-car photos and little else
  • Only show up to push a service
  • No personality, no real connection
  • Easy to forget between visits
How we do it

Build The Relationship

Lamond's voice, car culture, and content people actually talk about, posted consistently every week.

  • Lead with the owner and real stories
  • Spark conversation with car culture and debates
  • People follow the person, not just the wash
  • Stay top of mind so customers come back

That is where the opportunity is.

What we build

A Content System Built On Five Buckets.

People follow people, not logos. Each bucket does one job: build trust, start conversation, drive action, reach new people, and get found in search.

BUCKET 01

Lamond's Voice

People connect with people. Content that puts the owner and his story up front.

DisciplineConsistencyMotivation GratitudeLife lessonsCommunity

Builds trust. People follow Lamond, not just a car wash.

BUCKET 02

The Vehicle

Content built around car culture, the stuff people love to talk about.

First car storiesDream carsRoad trip memories Favorite vehiclesCustomer rides

Creates comments, shares, and conversation.

BUCKET 03

Transactional Content

Business updates and approved promotions that move people to act.

Loyalty programBirthday ClubLocation spotlights Service educationHours and updates

Drives action.

BUCKET 04

Surveys And Debates

A distinct reel-first play with one job: reach and comments. Not Lamond, not Vehicle, not Transactional. Just content built to get people talking.

What was your first car?Truck or car? Best vehicle ever made?Dream vehicle under $100K?

Expands visibility to new audiences.

BUCKET 05

SEO & Discovery

Searchable, BOF-style videos built to get found by new customers on TikTok, YouTube, and Google. One of the number one ways people discover a local business.

Best car wash in BowieBest in Prince George's CountyThis is my go-to car wash Worth the driveHere's where I get my car washed

Gets discovered by new customers searching.

Example posts

Here Is What It Looks Like In The Feed.

One real post from each bucket. Written in Lamond's voice and built for engagement. Swipe through all five.

Every post has a job. Some build trust, some start conversation, some drive action, and some get Pro Wash found by the people searching nearby.

This is what actually shows up in the feed. Real captions, real hooks, ready to post. Not filler, and not another photo of a clean car.

Bucket 01 · Lamond's Voice
PW
prowashprotint

"The older I get, the more I respect consistency."

prowashprotint Talent cool. Luck cool. Consistency still undefeated. Tag somebody who needs to hear it.
Bucket 02 · The Vehicle
PW
prowashprotint

What was your first car?

prowashprotint Drop it below. Bonus points if you got a picture. Use #FirstCar in the comments.
Bucket 03 · Transactional
PW
prowashprotint

8 stamps, and the 9th wash is on us. Lives right in your Apple Wallet.

prowashprotint Join the loyalty program and start stacking stamps.
Bucket 04 · Reel
PW
prowashprotint

How often do you wash your car?

A. Every week
B. Twice a month
C. Once a month
D. When God washes it
prowashprotint Comment your letter and tag a friend who never washes theirs. #CarWashChallenge
Bucket 05 · SEO
PW
prowashprotint
best car wash in bowie

"Best Place To Get A Car Wash In Bowie."

prowashprotint Real BOF-style videos that rank when locals search. #CarWashNearMe #Bowie
Why it matters

Keep The Customers You Have. Earn The Ones Searching.

Existing Customers

The easiest customer to get is the one who already knows you.

  • Stay top of mind
  • Increase repeat visits
  • Grow loyalty and Birthday Club signups
  • Strengthen customer relationships

New Customers

People often check social media before they visit. They search for things like:

Car wash near me Auto detail near me Window tinting near me
  • An active page builds confidence
  • An inactive page creates doubt
  • Consistent content turns attention into visits
Monthly deliverables

Consistent, Strategic, Brand Focused.

Every Month Includes

  • Content planning and a monthly content calendar
  • Content creation and caption writing
  • Graphic direction and reel ideas
  • Posting schedule and Buffer scheduling
  • Full publishing management

Platforms

Instagram Facebook X YouTube + Google Business (Option 2)

Estimated Monthly Output

  • 5 Lamond posts
  • 4 Vehicle posts
  • 4 Transactional posts
  • 4 Survey and Debate posts
  • 3 SEO and Discovery posts

Up to 20 pieces of content every month.

20Posts per month
3–5Platforms managed
5Content buckets
1997Trusted since
Why this is a steal

Your Investment Today

One new regular customer can be worth hundreds or thousands over time. At this price, a handful of them covers the entire year, and everything after that is profit. Pick the plan that fits where you want to grow.

Option 1

Social

$500 / month

+ $350 one-time setup

  • The four social buckets: Lamond, Vehicle, Transactional, Surveys & Debates
  • Up to 20 posts a month
  • Instagram, Facebook, and X
  • Full planning, captions, and publishing
Start With Social

$850 to begin ($500 first month + $350 setup)

Recommended Option 2

Social + SEO

$750 / month

+ $350 one-time setup

  • Everything in Social, plus the SEO & Discovery bucket
  • Adds YouTube and Google Business across 4 of your location profiles
  • BOF-style videos that rank when locals search
  • Gets Pro Wash found by new customers on TikTok, YouTube, and Google
Start With Social + SEO

$1,100 to begin ($750 first month + $350 setup)

We recommend Option 2. SEO is one of the number one ways new customers discover a local business on TikTok and YouTube.

If we stay consistent

What It Looks Like Once This Hits Saturation.

Consistency is the whole game. Run this across every channel month after month and the posts stop being posts. They become market position. This is the outcome we are building toward.

You Own The Local Search

When anyone in Bowie, Clinton, Upper Marlboro, or DC searches a car wash, Pro Wash shows up first.

Every Location Ranks

All of your Google Business profiles and a real YouTube presence working at the same time.

New Customers On Repeat

Search keeps feeding new people in while loyalty keeps them coming back. The funnel runs itself.

That is what saturation looks like. Not more content. The car wash everyone already knows.

The real comparison

Compare It To Hiring Someone To Do This.

The same work in-house is a salary, not a subscription. Here is what it realistically costs to put one person on it.

Hire in-house

A Part-Time Social Media Person

~$21,000per year, part-time, plus payroll taxes
  • Around $1,750 every month for part-time hours
  • You still have to manage, train, and cover for them
  • Part-time hours mean part-time output
  • One person rarely does strategy, content, and SEO well
This partnership

The Full System

$500–$750per month, about $6k to $9k a year
  • The whole five-bucket system, done for you
  • Strategy, content, captions, scheduling, and SEO
  • Nothing to hire, manage, or train
  • A fraction of a single salary

Same job. A fraction of the cost. That is the steal.